In a significant step towards strengthening India’s mental health ecosystem, Mpower, an initiative of the Aditya Birla Education Trust (ABET) founded by Mrs Neerja Birla, has partnered with the globally renowned Behavioral Tech Institute (BTECH) to introduce a structured, evidence-based Dialectical Behavior Therapy (DBT) programme in India.   […]

Nearly 9 in 10 Indians Are Planning or Have Booked Their Summer 2026 Holiday with Hidden Gems Topping Their Travel Wishlists Indian Travellers Are Choosing Smarter Summer Holidays from offbeat destinations to flexible travel dates and last-minute bookings   Despite a backdrop of uncertainty, summer travel is still […]

Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This […]

As artificial intelligence transforms industries from finance to media, one sector is proving unusually resilient. Sport.   While AI is already reshaping how content is produced, distributed and consumed, the core of sport remains fundamentally human. Live competition, physical performance and unscripted outcomes are not easily […]

Healthy snacking brand Farmley has announced the winners of its 30-day ‘Daily Fuel Challenge’, a gamified healthy eating initiative conducted through April 2026. The campaign encouraged consumers and creators across the country to create and share one recipe reel a day using products from the brand’s limited-edition Daily Fuel Box.   […]