ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” un-derpinning the next phase of the company’s development as a leader in electrification and au-tomation following its successful transformation period. It articulates what ABB wants to be known for in the minds of its customers. Source link
ABB Underscores Focus on Electrification and Automation with New Brand Positioning and Tagline ‘Engineered to Outrun’
ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” un-derpinning the next phase of the company’s development as a leader in electrification and au-tomation following its successful transformation period. It articulates what ABB wants to be known for in the minds of its customers.
